Public Affairs Portfolio

 
 

What Sets Me Apart

  • Demonstrated success in partnering with media to elevate institutional priorities, strengthen reputation and increase visibility.

  • Deep understanding of how media relations integrates into broader strategic marketing and communications efforts.

  • Extensive higher education experience that sharpened my strategic thinking and ability to clearly articulate why a story matters.

  • Skilled at collaborating with professors and subject-matter experts to uncover compelling insights and transform complex ideas into emotionally resonant stories.

My process

  1. Does this story have the potential to advance institutional priorities and strengthen reputation? For example, does it reinforce the message that “We are an important part of the future of Nebraska”?

  2. Is it clear what problem is being solved, who it impacts and why it matters now? Is it compelling enough to spark readers’ curiosity?

  3. Is there a strong human element that makes the story relatable and engaging? For example, can I incorporate the researcher’s passion and include meaningful perspectives from the people directly affected?

  4. Will the story leave readers feeling hopeful, inspire pride in the University, and motivate people to share it with others?

Nebraska Tourism


Annual Television Media Campaigns

Each year, I led television media campaigns to promote tourism in Nebraska featuring a series of interviews with local Nebraska tourism destinations and myself. Coverage included KETV, 1011 and NTV.

Example Interview 1

Example Interview 2

Example Interview 3

Example Interview 4


Annual Marketing Program Campaigns

Each year, I led media campaigns to drive participation in the Nebraska Tourism Commission’s marketing initiative, the Nebraska Passport program. Both the launch and final results consistently generated coverage across all major Nebraska media outlets, including television, print and radio, along with feature stories in national publications.

Example Launch Press Release

Example Final Results Press Release

Example Special Feature - Ten years of the Nebraska Passport program